BACKGROUND & PROCESS
The client came to Dolphin Analytics as they had several product analytics tools which they weren’t utilizing to understand user behaviour on their platform
Dolphin Analytics quickly understood Preqin’s Fintech context, platform architecture, & CSS structure
We cleared a backlog of requests from sales, product, marketing & design teams to answer business-critical questions with the help of self-serve dashboards
Created 100’s of events, properties & segments with custom JavaScript events written with the help of the Dolphin Analytics technical team
Set up a testing framework for General Partner & Limited Partner product teams
Advised incoming Head of Data on strategy while helping employ our replacement
OUTCOMES
Set up experimentation frameworks with tests providing a 20-150% increase in engagement
Identified £50k* in cost saving cancelling ineffective feature update
Hypothesized & set up test to 4x use of alerts on the platform
Realtime dashboards delivered for each department to drive real time, data driven decision making
Initiated design team using data to improve build process and with funnel conversion increase of 30%
10+ staff trained to create dashboards before rolling off the project
